When Model Variety becomes a Challenge
The range of models and variants in the automotive industry is steadily increasing. Different equipment lines, engine concepts, special editions, and short-term availability create major challenges for both importers and dealerships.
– Not every vehicle is physically available.
– Not every variant can be displayed in the showroom.
– Not every market launch can be supported with complete vehicle logistics.
– Not every variant can be displayed in the showroom.
– Not every market launch can be supported with complete vehicle logistics.
At the same time, customer expectations regarding consultation, experience, and personalization continue to rise.
Toyota Austria addresses these challenges through the systematic use of mixed reality – both at the importer level and across its dealer network.
The following success story demonstrates how the Austrian importer uses the mixed reality product catalog HeroShow in a wide range of applications: strategically planned, operationally implemented, and measurably effective.
Strategic Perspective: Innovation at the Importer Level
For Toyota Austria, the focus is not merely on presenting individual models with HeroShow, but rather on strategically positioning the brand and holistically supporting its dealer network.
Cédric Borremans (President of Toyota Austria) and Laetitia Wagner (Marketing Communications Manager at Toyota Austria) explain in the video below how HeroShow is used strategically – for example:
– To support market launches
– To visualize model variants and equipment lines
– As an innovative element in brand communication
– To visualize model variants and equipment lines
– As an innovative element in brand communication
Mixed reality is not seen as a gimmick, but as a scalable sales tool that addresses real challenges: availability, variant diversity, and presentation flexibility.
Operational Perspective: Added Value in the Dealership
A particularly exciting perspective comes from the dealerships themselves. This is where HeroShow’s practical day-to-day application becomes evident.
Among those sharing their experiences are:
– Thomas Ulrichshofer, Managing Director of Autohaus Ulrichshofer
– Rene Farasin, Sales Manager at Autohaus Ulrichshofer
– Heinz Knoll Jr., Managing Director of Autohaus Knoll
– Christian Bönisch, Managing Director of Autohaus Swoboda
– Christian Spreitzhofer, Head of Marketing & Authorized Officer at Autohaus Ebner
– Rene Farasin, Sales Manager at Autohaus Ulrichshofer
– Heinz Knoll Jr., Managing Director of Autohaus Knoll
– Christian Bönisch, Managing Director of Autohaus Swoboda
– Christian Spreitzhofer, Head of Marketing & Authorized Officer at Autohaus Ebner
They describe how HeroShow is used in the showroom to display vehicles interactively and at a 1:1 scale, easily compare different variants, clearly explain equipment details, and make unavailable models or configurations experienceable.
A particularly impressive aspect: Several dealers report that they have already sold vehicles through HeroShow that they would not have sold without mixed reality support – for example, when the requested model was not physically available on-site but could be convincingly presented virtually.
This demonstrates that HeroShow is not just a presentation tool, but a real sales instrument.
Numerous Use Cases along the Value Chain
Toyota Austria demonstrates that HeroShow is far more than a showroom solution.
Its areas of application include:
– Showroom & Consultation: Interactive presentation of various models and configurations
– Fleet Customer Acquisition: The entire product portfolio in one bag for maximum flexibility
– Events & Roadshows: A true visitor magnet with vehicles at the center of attention
– Product & Sales Training: Realistic training sessions even without physical vehicles
– Fleet Customer Acquisition: The entire product portfolio in one bag for maximum flexibility
– Events & Roadshows: A true visitor magnet with vehicles at the center of attention
– Product & Sales Training: Realistic training sessions even without physical vehicles
This wide range of use cases creates consistent added value – from strategic planning to operational implementation in retail.
The Customer Success Story as a Video
In the following video, representatives of Toyota Austria as well as several dealerships share their personal experiences with HeroShow—from the strategic perspective to its concrete use in sales.
Conclusion: Technology as a strategic Sales Lever
Toyota Austria’s success story clearly demonstrates that mixed reality is not an isolated technology project, but a strategic instrument with operational impact.
HeroShow is not used merely to “beautifully showcase” vehicles, but to solve real challenges:
– Lack of physical availability
– High model and variant diversity
– Rising logistics costs
– Increasing customer expectations
– And many more
– High model and variant diversity
– Rising logistics costs
– Increasing customer expectations
– And many more
From the importer level to marketing and individual sales consultants, a consistent and scalable system emerges. And when dealers report that vehicles were sold thanks to HeroShow that otherwise would not have been sold, the true essence of the solution becomes clear: mixed reality becomes an active part of the sales process.
Toyota Austria thus positions itself not only as technologically innovative, but as strategically future-oriented – with a clear focus on efficiency, flexibility, and customer experience.
Want to learn more?
Contact us for a non-binding demo and discover how mixed reality can also support your presentation, training, or sales processes.
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