The next Chapter of Vehicle Presentation has begun
Not every model is available in the showroom. Not every color, equipment option or configuration is available at short notice. Still, customers want to experience exactly the vehicle they saw online or configured individually.
HeroShow already closes this gap today: vehicles that are not physically on site are projected into the real environment using Mixed Reality – in original size, different colors and various equipment options.
With HeroShow 2.0, this approach becomes even more mobile, easier and more flexible. On July 1, 2026, NXRT officially introduced the new system for the first time during a digital premiere.
From an innovative Solution to an everyday Sales Tool
HeroShow 1.0 has shown that Mixed Reality can be far more than a technological eye-catcher. Car dealerships, importers and manufacturers already use the system in showrooms, at model presentations, trade fairs and product training sessions.
The decisive added value emerges where real vehicle availability reaches its limits: when a new model has not yet been delivered, a desired variant is not in stock or the entire portfolio needs to be presented at another location.
HeroShow 2.0 builds on these experiences while reducing organizational and technical effort. The system is fully preconfigured, ready for immediate use and requires neither complex installation nor technical knowledge.
Open the case, switch on the devices and start presenting.
Everything you need – in one Suitcase
The entire HeroShow 2.0 system is stored in a high-quality aluminum hard case. It fulfills several functions at once: it protects the devices during transport, serves as a charging station and becomes the presentation platform on site.
This makes the setup significantly easier. Individual components do not need to be transported, connected or prepared separately. The complete system remains compact, organized and ready to use at any time.
What was previously used primarily as a stationary solution in the showroom can now be used in different locations without major effort.
Four Upgrades for maximum Flexibility
All-in-one case
Present, charge and transport in one: the premium aluminum case is your showroom display for the entire system, while also serving as a charging station and carrying solution.
Mobile and effortless
Ready anytime, anywhere: HeroShow 2.0 requires no technical know-how. Simply open the case, activate the system and get started – whether in the showroom, at trade shows or on client visits.
Always up to date
Automatic updates: HeroShow 2.0 runs online and keeps itself current at all times – new models and features land on your system automatically. So you never miss what’s new.
Multiple brands
All your brands in one system: a wide selection of brands and models on a single device. Switch between brands and vehicles in seconds – perfect for multi-brand dealerships.
The Showroom is wherever your Customers are
Increasing mobility opens up new application possibilities for automotive retail.
In the classic showroom, HeroShow 2.0 supports the consultation process when the desired vehicle is not physically available. At trade fairs and events, a comprehensive model portfolio can be presented without having to transport several real vehicles.
New opportunities also arise for field sales and fleet customer acquisition. Instead of inviting customers exclusively to the dealership, the entire vehicle world can be brought directly into their meeting room.
Models, colors and equipment options can be compared instantly and experienced virtually in the real environment. This means that an essential part of the purchase decision takes place exactly where the consultation happens.
A Solution for Dealerships, Importers and Manufacturers
HeroShow 2.0 was developed for different levels of the automotive industry.
Dealerships expand their physically available model range with the system and create an interactive consultation experience. Dealer groups can use one system flexibly across different locations and for mobile deployments.
Importers and manufacturers, in turn, receive a scalable tool for model launches, training sessions, events and supporting their dealer networks. New vehicles can already be presented and trained before they are widely available.
The common denominator: vehicle presentation becomes less dependent on logistics, space and physical availability.
The full Product Reveal
During the digital premiere, our CEO and Head of Product & Engineering officially presented HeroShow 2.0 for the first time.
In the video, you can see how the system works, what considerations shaped its development and which application possibilities it offers for dealerships, importers and manufacturers.
Conclusion: Mixed Reality becomes a mobile Sales Tool
HeroShow 2.0 does not change the fundamental idea of Mixed Reality in automotive retail – it makes it more accessible.
The possibility of presenting unavailable vehicles virtually has already proven itself in practice. With a fully mobile system, automatic updates and a multi-brand structure, this approach can now be integrated into everyday sales even more flexibly.
The digital showroom is therefore no longer tied to a fixed location. It is available wherever vehicles are presented, explained and sold.
Would you like to test HeroShow?
Schedule a non-binding online demo now and find out how the system can be used in your dealership or organization.
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