1 Year of HeroShow: From a Concept to a Game Changer

A Vision becomes the new Standard in Sales

One year ago, we turned a clear vision into reality with HeroShow: rethinking vehicle experiences – immersive, flexible, and built to drive sales. Today, twelve months later, we’re not just looking back at a successful product launch, but at a development that is reshaping automotive retail.
What started as an innovative concept has become an integral part of daily sales operations in dealerships across the DACH region (Germany, Austria and Switzerland). HeroShow has proven that mixed reality is far more than a technological experiment – it is a powerful sales tool with real impact:
– Vehicles that are not (yet) physically available can be experienced virtually
– Customers make more informed and faster purchase decisions
– Sales conversations turn into a truly unique experience
Whether in the showroom, at events, during customer meetings, or in product training sessions – HeroShow delivers impressive wow moments every single day.

One Year in Numbers

The progress of the past year speaks for itself:

0
models in the interactive
HeroShow portfolio
0
automotive brands
trusting HeroShow
0
showrooms across the DACH
region using HeroShow
0
awards recognizing the
HeroShow technology

These numbers don’t just represent growth – they reflect trust, a willingness to innovate, and the shared pioneering spirit of our community.

Thank you to our Community

This milestone would not have been possible without our customers, partners, and supporters. Your feedback, openness to new approaches, and trust have shaped HeroShow into what it is today.
For that, we want to say: Thank you.

And the best Part?

The HeroShow journey has only just begun. Together with our community, we will continue to evolve the digital sales experience – making it more intuitive, more emotional, and more effective.
The future of automotive retail is immersive – and we are building it together.
Stay tuned for what comes next!

Want to learn more?

Get exclusive insights into our technology and discover how Mixed Reality can support your presentation, training, and sales processes.

Blog

Latest Articles