About Us
„Extended Reality is like dreaming with your eyes open.“
Dr. Brennan Spiegel
From digital Vision to real-world Experience
NXRT is redefining mixed reality.
We transform product presentations into unforgettable experiences – smarter for sales, more exciting for marketing, and more impactful for training.
What sounds like science fiction is already a reality with us.
We transform product presentations into unforgettable experiences – smarter for sales, more exciting for marketing, and more impactful for training.
What sounds like science fiction is already a reality with us.
Immersive Technologies
Mixed Reality (MR) – the most powerful Layer of Extended Reality (XR)
Augmented Reality (AR)
Real world with digital overlays
You see the real environment enhanced with digital information via a screen, tablet, smartphone, or VR/XR glasses.
What you see
The digital overlays can include text, images, or 3D objects placed in the real world.
Limited Interaction
In most cases, these digital elements can only be viewed or tapped. They are not physically present and offer minimal interaction.
You see the real environment enhanced with digital information via a screen, tablet, smartphone, or VR/XR glasses.
What you see
The digital overlays can include text, images, or 3D objects placed in the real world.
Limited Interaction
In most cases, these digital elements can only be viewed or tapped. They are not physically present and offer minimal interaction.
Mixed Reality (MR)
Real world meets digital objects
Digital 3D elements appear in the real environment – just like they’re actually there.
Lifelike experience
You can move around the objects and view them from any angle, as if they were real.
Interactive and engaging
Mixed Reality lets you interact with virtual content – e.g. open car doors, change colors, swap rims, or display accessories.
Digital 3D elements appear in the real environment – just like they’re actually there.
Lifelike experience
You can move around the objects and view them from any angle, as if they were real.
Interactive and engaging
Mixed Reality lets you interact with virtual content – e.g. open car doors, change colors, swap rims, or display accessories.
Virtual Reality (VR)
100% virtual world
Using VR or XR glasses, you enter a fully computer-generated environment.
Immersive experience
Move freely in virtual space and explore elements interactively.
Feels realistic, but it’s fully virtual
VR delivers realistic sights and sounds – but no interaction with the real world is possible.
Using VR or XR glasses, you enter a fully computer-generated environment.
Immersive experience
Move freely in virtual space and explore elements interactively.
Feels realistic, but it’s fully virtual
VR delivers realistic sights and sounds – but no interaction with the real world is possible.
Our Technology
The Benefits of Mixed Reality
Where the digital and real worlds unite – to bring complex products to life.
Why Mixed Reality?
Advantages over Virtual Reality
Natural Social Interactions
Mixed reality allows face-to-face interaction and encourages natural behavior and conversations.
With virtual reality, communication is limited to speaking.
With virtual reality, communication is limited to speaking.
Safe & conscious Environment
In mixed reality, users can see their surroundings and thus avoid tripping hazards.
In virtual reality, users usually sit to prevent collisions.
In virtual reality, users usually sit to prevent collisions.
Real & virtual at the same time
Mixed reality combines the real environment with interactive digital elements – the best of both worlds.
VR users only experience artificial virtual worlds.
VR users only experience artificial virtual worlds.
Enjoyable Experience
Mixed reality does not cause “motion sickness” and enables comfortable and prolonged use.
Over 40% of VR users report feeling nauseous due to movement.
Over 40% of VR users report feeling nauseous due to movement.
Privacy & Self-Determination
Mixed reality users are more likely to feel relaxed and safe without the sense of being watched.
VR users often feel exposed and worried about theft or surveillance.
VR users often feel exposed and worried about theft or surveillance.
Independent Operation
In mixed reality environments (e.g. in showrooms), users can move around independently and without supervision.
Virtual reality requires constant supervision to ensure the safety of users.
Virtual reality requires constant supervision to ensure the safety of users.
Mixed reality is more than just a technology – it’s a game changer.
It makes the invisible visible, the complex understandable, and processes truly tangible. With HeroShow and HeroShow Plus, you don’t just present products – you create immersive experiences that inform, engage, and inspire.
Chris Bösch, Head of Engineering NXRT
It makes the invisible visible, the complex understandable, and processes truly tangible. With HeroShow and HeroShow Plus, you don’t just present products – you create immersive experiences that inform, engage, and inspire.
Chris Bösch, Head of Engineering NXRT
F.A.Q.
Questions & Answers
Technology
What is mixed reality?
Mixed reality is a technology that combines the real and digital worlds in such a way that virtual content can be seamlessly blended into our environment and interactively linked with it. Find out more under the menu “About Us” > “Technology”.
What does “immersive” mean?
Immersive means being so deeply engaged in an environment or experience that it feels real and captivating — almost as if you were right in it.
Mixed reality is a technology that combines the real and digital worlds in such a way that virtual content can be seamlessly blended into our environment and interactively linked with it. Find out more under the menu “About Us” > “Technology”.
What does “immersive” mean?
Immersive means being so deeply engaged in an environment or experience that it feels real and captivating — almost as if you were right in it.
Software & Content
Support
Cooperation with NXRT
Distinctions
Awards & Mentions
Step into a World where Possibilities have no Limits.
Unlock the full potential of mixed reality – customized for your business needs.