About Us

„Extended Reality is like dreaming with your eyes open.“

From digital Vision to real-world Experience

NXRT is redefining mixed reality.

We transform product presentations into unforgettable experiences – smarter for sales, more exciting for marketing, and more impactful for training.

What sounds like science fiction is already a reality with us.

Immersive Technologies

Mixed Reality (MR) – the most powerful Layer of Extended Reality (XR)

NXRT XR Differences AR

Augmented Reality (AR)

Real world with digital overlays
You see the real environment enhanced with digital information via a screen, tablet, smartphone, or VR/XR glasses.

What you see
The digital overlays can include text, images, or 3D objects placed in the real world.

Limited Interaction
In most cases, these digital elements can only be viewed or tapped. They are not physically present and offer minimal interaction.
NXRT XR Differences MR

Mixed Reality (MR)

Real world meets digital objects
Digital 3D elements appear in the real environment – just like they’re actually there.

Lifelike experience
You can move around the objects and view them from any angle, as if they were real.

Interactive and engaging
Mixed Reality lets you interact with virtual content – e.g. open car doors, change colors, swap rims, or display accessories.
NXRT XR Differences VR

Virtual Reality (VR)

100% virtual world
Using VR or XR glasses, you enter a fully computer-generated environment.

Immersive experience
Move freely in virtual space and explore elements interactively.

Feels realistic, but it’s fully virtual
VR delivers realistic sights and sounds – but no interaction with the real world is possible.
Our Technology

The Benefits of Mixed Reality

Where the digital and real worlds unite – to bring complex products to life.
Why Mixed Reality?

Advantages over Virtual Reality

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Natural Social Interactions

Mixed reality allows face-to-face interaction and encourages natural behavior and conversations.

With virtual reality, communication is limited to speaking.
NXRT Icon Safe

Safe & conscious Environment

In mixed reality, users can see their surroundings and thus avoid tripping hazards.

In virtual reality, users usually sit to prevent collisions.
NXRT Icon ConnectedWorld

Real & virtual at the same time

Mixed reality combines the real environment with interactive digital elements – the best of both worlds.

VR users only experience artificial virtual worlds.
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Enjoyable Experience

Mixed reality does not cause “motion sickness” and enables comfortable and prolonged use.

Over 40% of VR users report feeling nauseous due to movement.
NXRT Icon DigitalAutonomay

Privacy & Self-Determination

Mixed reality users are more likely to feel relaxed and safe without the sense of being watched.

VR users often feel exposed and worried about theft or surveillance.
NXRT Icon Standalone

Independent Operation

In mixed reality environments (e.g. in showrooms), users can move around independently and without supervision.

Virtual reality requires constant supervision to ensure the safety of users.
NXRT Management Pictures Boesch web
Mixed reality is more than just a technology – it’s a game changer.

It makes the invisible visible, the complex understandable, and processes truly tangible. With HeroShow and HeroShow Plus, you don’t just present products – you create immersive experiences that inform, engage, and inspire.


Chris Bösch, Head of Engineering NXRT
F.A.Q.

Questions & Answers

Technology
What is mixed reality?
Mixed reality is a technology that combines the real and digital worlds in such a way that virtual content can be seamlessly blended into our environment and interactively linked with it. Find out more under the menu “About Us” > “Technology”.

What does “immersive” mean?
Immersive means being so deeply engaged in an environment or experience that it feels real and captivating — almost as if you were right in it.
NEW CONTENT

How long does it take for a new model – from briefing to full functionality – to be incorporated into the HeroShow headset?
There is no general answer to this question. Timings depend on the scope of the request and the specific requirements – please contact the NXRT team to discuss further details.

What data do I need to provide and in which form so that NXRT can create a new virtual model (vehicle or other product)?
The more specific data you can provide, the better. Ideally, please submit CAD data or 3D models (mesh) of the desired products. Additionally, image and video files are helpful for development.
Who can help me with general questions about NXRT and HeroShow?
Please contact us using our contact form – we will be happy to help you.

Who can help me with questions about my HeroShow system?
HeroCare Support Hotline: +43 660 50 77 743
HeroCare Support Email: oi.trxn@troppus
User Manuals & Update Guides: portal.nxrt.at/userguide
Contact form (for registered users in our customer portal): portal.nxrt.at/support
1. CREATION OF 3D MODELS

How does the cooperation work when creating 3D models with NXRT?
Our 3D model creation is based on a structured and collaborative process. After an initial briefing, we analyze your requirements and create a tailor-made concept. Modeling is then carried out by our experienced team using state-of-the-art technologies. Regular feedback loops ensure that the result meets your expectations – both visually and functionally.

What data or documents are required to create 3D models?
For efficient implementation, we need CAD data, technical drawings, reference images or other relevant documents. The more detailed the initial data, the more precisely and quickly we can implement the model. If required, we can also support you with data preparation.


2. ROLLOUT MANAGEMENT

How does NXRT support the rollout of XR solutions in large organizations?
NXRT offers comprehensive rollout management – from planning and technical implementation to training your employees. We support you with the integration of our XR solutions into existing IT infrastructures and ensure smooth scaling across multiple locations.


3. SUPPORT

What support services does NXRT offer after project completion?
We also provide you with reliable support after the project has been completed. Our offer includes technical support, regular updates, bug fixes and the opportunity to further develop your solution. We guarantee fast response times and transparent communication via our ticket system.

How flexible is NXRT for individual requirements or last-minute changes?
Flexibility is a central component of the way we work. We react quickly to new requirements and adapt our services dynamically. Thanks to agile project methods, we can also efficiently implement changes at short notice – without compromising quality or the schedule.
Distinctions

Awards & Mentions

NXRT Awards eAward
NXRT Awards AutomotiveBusinessAward
NXRT Awards DeutscherDigitalAward
NXRT Awards EuropeanMetaverseAwards
NXRT Awards EY ScaleUp
NXRT Awards Sifted
NXRT Awards TheNettyAwards
NXRT Awards TheTellyAwards
NXRT Awards VRAwards
NXRT Awards Automobilwoche

Step into a World where Possibilities have no Limits.